Home & LivingCase Study
🏠Home & Living Growth Strategy
Paid and CRO overhaul for a growing home brand — a leaner catalog, better collection pages, and a paid stack that hit 2.8X ROAS.
Key metrics
2.8X
Blended ROAS
-35%
CPA
+52%
AOV
90 Days
Turnaround
Before & After
The transformation
Before
- — 1.2X ROAS on Meta
- — Flat collection pages
- — No bundling
- — High return rate
After
- ✓ 2.8X blended ROAS
- ✓ Editorial collection pages by room
- ✓ Bundle builder driving +52% AOV
- ✓ Return rate down 22%
Strategy
How we shipped it
01
Discovery
Data audit across GA4, Shopify, and Meta.
02
Design
Room-based collections + bundle builder.
03
Post-purchase and win-back flows.
04
Launch
Creative testing framework, weekly iteration.