Beauty & SkincareCase Study
💄Beauty Brand Full Build
Full brand and store build for a skincare launch — from theme, to PDPs, to Klaviyo flows that hit 38% open rate.
Key metrics
4,200
Email Subscribers
38%
Open Rate
12%
CTR
45 Days
Turnaround
Before & After
The transformation
Before
- — No email capture on site
- — Generic Shopify Dawn theme
- — No abandoned-cart flow
- — No routine or quiz
After
- ✓ Multi-step popup capture 8.4%
- ✓ Custom brand theme with editorial PDPs
- ✓ 3-email cart flow (+18% recovery)
- ✓ Skin quiz driving 22% of email opt-ins
Strategy
How we shipped it
01
Discovery
Brand workshop, positioning, and audience map.
02
Design
PDPs, quiz, and routine builder in Shopify.
03
Welcome, cart, browse, and win-back in Klaviyo.
04
Launch
Influencer seeding + paid launch stack.