Fashion & ApparelCase Study
👗Clothing Brand Store Redesign
Complete redesign of a struggling fashion brand's Shopify store — new IA, product storytelling, and a checkout tuned for mobile-first shoppers.
Key metrics
3X
Revenue Growth
+187%
Conversion Rate
60 Days
Turnaround
42%
Mobile AOV Lift
Before & After
The transformation
Before
- — Cluttered homepage with 12+ sections
- — 1.1s slower LCP on mobile
- — 0.8% conversion rate
- — No cart or checkout upsells
After
- ✓ Focused hero + 4 curated sections
- ✓ Sub-2s LCP on 4G mobile
- ✓ 2.3% conversion rate
- ✓ Post-purchase upsells running
Strategy
How we shipped it
01
Discovery
Store audit, heatmaps, and 8 user interviews to find friction.
02
Design
Rebuilt PDP, PLP, and cart with a cohesive editorial system.
03
Klaviyo welcome, cart, and browse flows launched.
04
Launch
Phased rollout with A/B test on hero and CTA copy.