ElectronicsCase Study
⚡Electronics Store Speed Overhaul
Rebuilt the theme from scratch to hit a 91 PageSpeed score while adding richer PDP media and comparison tools.
Key metrics
91
PageSpeed Score
+65%
Sessions
-38%
Bounce Rate
30 Days
Turnaround
Before & After
The transformation
Before
- — PageSpeed 34 on mobile
- — Bloated hero video (18MB)
- — 3.5s Time to Interactive
- — No product comparison
After
- ✓ PageSpeed 91 on mobile
- ✓ Lazy-loaded, WebP assets (< 900KB)
- ✓ 0.9s Time to Interactive
- ✓ Side-by-side PDP comparison
Strategy
How we shipped it
01
Discovery
Full Lighthouse and CWV audit across 40 templates.
02
Design
New PDP with sticky ATC and specs comparison.
03
Back-in-stock and price-drop triggered flows.
04
Launch
Progressive rollout with real-user monitoring.